Cookies Policy
Last updated: October 11, 2026
This website, perfacta.ai, uses cookies and similar technologies to store information on your device and to read it back. This policy says which ones, what for, and how you control them.
1. What cookies are
A cookie is a small file a website stores on your device. Websites use cookies to remember a visitor, to count visits and to see how pages are used. Browsers also offer similar storage, called local storage and session storage, and this policy covers it too.
Some cookies are set by us and some by third parties whose tools we use: Google and LinkedIn. We may add, update or remove cookies over time, and we update this page when we do.
2. Categories of cookies we use
- Strictly necessary. Needed for the website to work as you expect. They remember your cookie choice and what you typed in the contact form. They do not need consent and cannot be switched off
- Analytics. Count visitors and show how they move around the website, so we can improve it. Set only if you allow them
- Marketing. Show whether a visit or a request came from one of our ads, and let the ad platforms show our ads to people who visited. Set only if you allow them
We do not use preference or personalisation cookies.
3. The cookies in detail
Strictly necessary – set by Perfacta
| Name | Purpose | Lifetime |
|---|---|---|
| pf-consent | Remembers your cookie choice (local storage) | 6 months |
| pf-form | Keeps what you typed in the contact form while you read the Terms or the Privacy Policy (session storage) | Until you send the form or close the tab |
Analytics – Google Analytics, Google Ireland Limited
| Name | Purpose | Lifetime |
|---|---|---|
| _ga | Tells one visitor from another | 2 years |
| _ga_<ID> | Keeps the state of a visit | 2 years |
Marketing – Google Ads, Google Ireland Limited
| Name | Purpose | Lifetime |
|---|---|---|
| _gcl_au | Links a visit or a request to an ad | 90 days |
| _gcl_aw | Stores the ad click a visit came from | 90 days |
| IDE | Measures and personalises ads. Set on doubleclick.net | 13 months |
| test_cookie | Checks whether the browser accepts cookies. Set on doubleclick.net | 15 minutes |
Marketing – LinkedIn Insight Tag, LinkedIn Ireland Unlimited Company
| Name | Purpose | Lifetime |
|---|---|---|
| li_fat_id | Identifier used to measure conversions and to show our ads to past visitors | 30 days |
| UserMatchHistory | Syncs LinkedIn Ads identifiers | 30 days |
| AnalyticsSyncHistory | Records when a sync took place | 30 days |
| li_sugr | Browser identifier | 90 days |
| lidc | Selects a data centre | 24 hours |
Lifetimes are set by the providers and can change, and the providers may set further cookies on their own domains. Their current lists: Google and LinkedIn.
4. Your choice
On your first visit a pop-up asks what you allow. Until you choose, only the strictly necessary storage is used. You can accept all, reject all, or switch analytics and marketing on separately. Rejecting is as easy as accepting, and the website works the same either way.
You can change or withdraw your choice at any time: open "Cookie settings" at the bottom of any page. When you switch a category off, we stop using it and delete its cookies set on our domain. We ask again after 6 months.
You can also block or delete cookies in your browser settings. If you block the strictly necessary storage, the pop-up will appear on every visit.
5. Data shared with Google and LinkedIn
If you allow analytics or marketing cookies, Google and LinkedIn receive information about your use of this website and may combine it with other data you have given them or that they have collected. Our Privacy Policy explains how we handle personal data.
6. Changes to this policy
We may change this policy, for example when we add or remove a tool. The current version is always on this page, with the date of the last update at the top.
7. Law and jurisdiction
This policy is governed by the law of the United Arab Emirates. Where the GDPR and the EU rules on cookies apply to your visit, we follow them. The general terms for using this website are in our Terms of Service.
8. Contact us
Perfacta
Dubai Silicon Oasis, DDP, Building A1
Dubai, United Arab Emirates